Million Dollar Web TV News

Here is an often recited quote, attributed to comedian Red Skeleton about the well-attended funeral of Harry Cohn, the tyrant president of Columbia Pictures:

“Give the people what they want to see and they’ll come out for it.”

Now how is this pertinent to your product, service, and marketing — specifically your video ads?It is, as an axiom for most businesses. If you provide a quality product or service that people truly want, and offer it at the right price, success is a much easier fish to catch. The last piece of the success puzzle, of course, is that people need to be made aware of what you offer and have warm fuzzy feelings about it.Unfortunately, when it comes to promoting one’s products, services or brand, Skeleton’s quote is too often forgotten. Marketers tend to play the game of “ I made you look” by placing ads in front of, next to, on top of, and behind the content that users actually want to see.

What if only there were a way to get users to willingly be exposed to your message?

One of the great things about the Internet is that it provides a ready-made way to target pockets of users by interest. Portals, niche publishers, and community sites attract and organically sort audiences for you into similar-minded groups. Technologies that help users share information also make it possible to grow communities around each piece of relevant content.The opportunity now exists for you that, rather than pushing 30-seconds of hard-sell messages to an audience who is probably not be open to it, you can now offer engaging, interesting, entertaining, and relevant content that your potential audience will willingly return to, again and again.

Consider these examples:

1. Car makers can sponsor a 3- to 5-minute series about how to maintain the health of a car or a scripted comedy about a zany group of friends who decide to drive around the world in 80 days.

2. Hotel chains can produce shows about the off-the-beaten-path restaurants and hot spots in the cities they service.

3. Tool and appliance makers can offer video craft workshops or integrate their products into relevant programs.

4. Financial services can sponsor thought-leader interview series about tried-and-true methods to make your small business grow

5. Lifestyle brands can entertain their audiences by sponsoring events that feature talent geared toward the interests of their target markets.

6. Start ____________________________________ filling in here NOW how you could create videos to entertain and help your current and potential customers.

This IS a win-win-win scenario.

You get exposure in front of organically sorted, similar-minded groups and raise goodwill by giving something of value to them. Your audience gets relevant entertainment without being force-fed a commercial. Web publishers increase the stickiness of their site when they supply their users with great content.So as Red Skeleton was saying, if you give the people what they want, (relevant and interesting video content … or a dead studio executive) they will gather to view it. For you, sponsoring or integrating into that show means capturing the eyeballs of an engaged audience.

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I have just completed a post here about the awesome power of viral marketing. I have shown three examples of videos that have been watched over 1,000,000 times apiece!! In fact, one video has been viewed over 60,000,000 times on its own! The perfect example of friends telling friends. Mind you, those friends have been told for a very good resaon, as the up skirt shots (sorry girls) are hilarious (and yes I admit, quite sexy), as is the evolution of dance. But that is not the reason for this post.When video first came online it was relatively easy to get your videos on page 1 in Google. Then of course, everyone started to do it and Google changed their algorithm. It then became a lot harder to get your video on page 1 and you had to do a whole heap of other stuff, including probably the hardest of all, namely getting your video popular first, without the aid of a page 1 listing.Then Google bought YouTube. It took a while, but Google looks after Google.

Things have changed my friend — just look at this for evidence:

If you click on the image, the full size image will open in a new window. There you have it. My two videos occupying no. 1 AND no. 2 spot for a lucrative search term. There are many more examples I can show you, but I’m not going to give all my secrets away here.Tell you what I’ll do though, if you sign up for the pre launch list at TellAFriendzy (it’s free), I will tell you the exact steps I took to achieve these spectacular results. Sign up today!!Technorati Tags: tell a friend, tell a friend forms for marketing, tell a friend email, free tell a friend, tell a friend script, viral marketing, viral marketing examples, viral marketing and sports, viral marketing campaign, marketing viral, online viral marketing, viral marketing software, word of mouth marketing, word of mouth  

Source: online viral marketing 

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