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Back to the Future: Video is Everywhere in 2009 — 10/22/2009 9:45 AM

Let’s go back for a moment to 1960 in America — imagine St. Louis or Boston — people waking up and starting their morning by turning on their television sets to catch “The Today Show” on NBC. After finishing up their first cup of coffee and morning toast, they’d jump in their cars and flip on the radio to listen to more morning news on the way to work.

Back to the future: 2009

This century is starting to shape up as the era of mass technology, making mass information a commodity and hence a choice. Think of the past as a very simple road that led to very few places where people were constrained to appointment-based programming that was dictated by the radio and television broadcast schedules….

YOU are in the driver’s seat now and have many more options to view and store content. Computers, gaming consoles, Wi-Fi-enabled TV sets now function as multimedia centers, allowing you to pick and choose when and how to watch your shows, listen to yourmusic, or consume whatever content you want , when you want it.

Also following the mass adoption of Internet video is the growth of the mobile market. Again, technological advancements in hardware play a major role as smart phone adoption in recent years (iPhone, Blackberry, Google Android, etc) has allowed audiences everywhere to watch content on the run.

For example someone in my office the other day was watching a live major league baseball game on his iPhone. Yes, I said LIVE on the phone! If that doesn’t say the future is here, then nothing else does.

Aside from the Internet and mobile vehicles, the advancement of OOH technology allows for video content to be placed in front of viewers where they drive, bike or walk. For example the NASDAQ and Reuters billboards in Times Square are able to stream quality long-form content. Furthermore, a few weeks ago Diet Coke streamed a live webisodic program to the Internet as well as to these billboards, acknowledging the multiscreen approach.

Shameless plug: This multiscreen approach is what Million Dollar Web TV is also about – the most cost-effective way to have a 100-200 visitors a day see your video message on a strategically placed billboard on the Internet.

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